Crisis Communication in Healthcare Organizations

Rabia AYGÜRa , Hakan TÜZÜNa

aGazi University Faculty of Medicine, Department of Public Health, Ankara, Türkiye

ABSTRACT
The health sector is a sector with a high probability of crisis due to its complex structure, information-intensive and labor-intensive service provision. Disruptions in health service delivery can directly affect human life and lead to irreversible consequences. For this reason, it is important to overcome crises in healthcare organizations as soon as possible and to ensure the continuity of health service delivery. In healthcare organizations, as in all organizational structures, successful management of crisis periods is possible through effective communication. In this section, the importance of crisis communication in the management of health organizations and the characteristics that organizations should have for successful crisis communication are mentioned.
Keywords: Health care sector; health communication

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